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Q and A with Chuck Richards

by Jaime Bedrin

March 3,2004

Why did you decide to locate Reid’s Uptown?

When we evaluated whether or not to open an Uptown location for Reid’s, we looked at where we wanted to be in 10 years, and the opportunity for growth in Uptown was just too good to pass up. It’s true that opening in Seventh Street Station was a bit of a pioneer effort given the size of the Uptown population at the time, but it also gave us the opportunity to choose the best location.

How has the property around Reid’s changed in the time since you opened?

We knew the trolley was coming our way, and had an idea the Children’s Learning Center might be built. But with the new arena out our side door and the emergence of light rail stopping at our front door, things have come together nicely. Also, the interest in living Uptown has exploded, so we are continuing to see projects develop that strengthen our position.

How did you feel about Harris Teeter opening an Uptown market?

We viewed it as a reinforcement of what we had been saying for several year – Uptown is a great place to live, work and play. We both bring things to the table.

How have your customers’ needs changed since you first opened?

Prior to opening, we had no less than six focus group sessions to ask our potential customers what they wanted in a grocery store. Since opening, we have reset the entire store at least three times and almost doubled the number of product offerings. Because we are locally owned, we can make adjustments quickly to conform to the wants and needs of our customers.

What’s next for Reid’s?

We will continue to work closely with our neighbors to make the shopping experience at Reid’s very special. We’ve set our bar very high. We challenge ourselves to serve our customers better and better each day. We want to set the standard for excellent service in Charlotte.

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